Let the most beautiful tour guide convey positive energy

The "Search for the Most Beautiful Tour Guide" activity is not only a recognition of excellent tour guides, but also a encouragement to other tour guides; It is not only a display of the image of the tour guide team, but also allows society to have a more detailed and in-depth understanding of the unknown efforts and contributions of tour guides.

According to reports, the "Search for the Most Beautiful Tour Guide" activity jointly organized by the National XX Bureau and  is currently being carried out in full swing in various regions. Unexpectedly, people discover that the most beautiful tour guides who have been silently giving, prioritizing others, and receiving high praise are actually by their side, and they seem to have a common characteristic - dark skin, which is a mark of years of exposure to wind and sun. These "black pearls" are important assets of the beauty industry and are extremely precious.

The beauty industry needs to showcase the image and value of "black pearls". For a long time, due to the distorted business environment of zero negative group fees, a series of problems that arise in tourism management and operation have erupted in the work process of tour guides, to some extent causing the tour guide group to bear some of the industry's drawbacks. Therefore, tour guides are often at the forefront of the "storm".

Objectively speaking, tour guides do have their own shortcomings, but at the same time, they also have their helplessness, grievances, and pain. We hope that society can treat and understand them correctly. In terms of tour guides, we cannot always "keep good things from going out, and bad things spread far and wide". This is neither fair nor responsible for tour guides.

From a macro perspective, there are currently over 700000 tour guides in China, and this team is generally good and has made significant contributions to the development of the tourism industry. There are also many commendable aspects of tourists' evaluation of tour guides; On a micro level, among the tour guides I know, some have never had a reunion dinner with their families during the Spring Festival since their graduation, bringing happiness to tourists and leaving regrets for themselves; Some become competent tour guides, derelict mothers, and care for everyone from a small family due to their dedication to leading the group; Some learned of their loved ones passing away during the tour, but endured the grief and still smiled at the tourists, giving them a happy journey

The "Search for the Most Beautiful Tour Guide" activity is not only a recognition of excellent tour guides, but also a spur to other tour guides; It is not only a display of the image of the tour guide team, but also allows society to have a more detailed and in-depth understanding of the unknown efforts and contributions of tour guides.

The 'Search for the Most Beautiful Tour Guide' activity is not only about discovering 'black pearls', but also about weaving' black pearl necklaces'. According to the activity plan, the organizing committee will organize activities for the general public and tour guide groups, such as "Searching for the Most Beautiful Tour Guide • Taking Photos", "How to Refine the Most Beautiful Tour Guide" award-winning essay solicitation, and "Talking about the Professional Reputation of Tour Guides". Relevant historical materials, award-winning works of essay solicitation, photography works, etc. will be compiled into a book, and "The Most Beautiful Tour Guide" will be published and distributed, widely promoting the advanced deeds of "The Most Beautiful Tour Guide". From this, it can be seen that this event will gather the "black pearls" - the most beautiful tour guides scattered in various provinces and cities, twisted into a rope, gathered strong positive energy, and strung into an amazing "black pearl necklace". With the collective power, it will showcase the professional, moral, and behavioral beauty of the tour guide group, establish a good image of the tour guide group, and let the whole society further understand, respect, and trust the tour guide, Enhance the professional confidence and pride of tour guides.

Finding the most beautiful tour guide "makes" Black Pearl "even more valuable. At present, various provinces and cities are carrying out the "Search for the Most Beautiful Tour Guide" activity based on their own situation. In order to increase the value of the most beautiful tour guide and continuously enhance social recognition, some have cooperated with provincial and municipal trade unions and personnel and labor departments during the activity to award the title of "Technical Champion" or "Technical Expert" to the most beautiful tour guide; Some are combined with the National Tourism Administration's renowned tour guides to introduce the most beautiful tour guides into universities, giving lectures to college students, and creating expert tour guides; Some also recommend the most beautiful tour guides to participate in provincial and municipal model worker, etc., in order to give the most beautiful tour guides a broad stage, let the "black pearls" shine, let the society perceive the talent of tour guides, and constantly improve their social status.

Industry authorities have pointed out that tour guides have a special and important role in the future transformation and upgrading of the tourism industry. Their status will not only not be marginalized and weakened, but will also become more prominent and important. As the "ballast stone" of the industry, the role of tour guides will become increasingly important, and only those with achievements can have a position. There must be a group of "black pearls" in the tour guide team, with the selfless dedication and self-improvement spirit of "bowing down and willing to be a child and ox" and "striving for self-improvement and perfection", actively practicing the core values of the industry of "tourists first, serving sincerely", and truly achieving greater satisfaction for tourists and public recognition.